Landing Page for Product Hub
role
Product Designer
client
Discover Airlines
Matrex
Add new touch point to the products and increase user clicks 10%
year
2024
Project Overview:
The goal of this project was to redesign a landing page that serves as a central touchpoint for all our products, including Airport Lounges, Transfers, Taxi, eSim, Fast Lane, Meet & Greet, and VIP Services. The objective was to create an intuitive and visually appealing interface that allows users to easily explore and access each product category.
Project Overview: The goal of this project was to redesign a landing page that serves as a central touchpoint for all our products, including Airport Lounges, Transfers, Taxi, eSim, Fast Lane, Meet & Greet, and VIP Services. The objective was to create an intuitive and visually appealing interface that allows users to easily explore and access each product category.
The Challenge: The previous landing page lacked a clear structure and did not effectively highlight the range of services available. Users often felt overwhelmed or struggled to navigate through different offerings. Our challenge was to simplify the user journey and present all products in a cohesive and accessible way.
My Approach:
- Research & Insights: We conducted user research, including interviews and usability testing, to understand how users interact with the landing page and what information they prioritize.
- Information Architecture: Based on insights, we restructured the landing page layout to prominently feature cards for each product category.
- Design Exploration: We explored various design directions focusing on a clean layout, visual hierarchy, and engaging visuals to make each product card stand out.
- User-Centric Design: The new design allows users to quickly scan through the products, with clear labels and call-to-action buttons to guide them to the next step.
Design Highlights:
- Card-Based Layout: Each product is represented as a card with a relevant image, short description, and a clear CTA.
- Visual Consistency: We applied consistent design elements such as colors, typography, and iconography.
- Responsiveness: The landing page is optimized for both desktop and mobile experiences.
Outcomes:
The redesigned landing page received positive feedback during testing. Users reported a smoother experience, and analytics showed an increase in engagement with individual product categories. The card-based approach successfully minimized cognitive load and enhanced the overall usability of the page.
Next Steps:
We are continuously monitoring the performance of the landing page and gathering user feedback to iterate and improve further, ensuring the page remains aligned with evolving user needs and business goals.
Landing page link: